Luster is a high-end event technology company based out of Brooklyn, NY. Over the past 2 years, Luster more than doubled in size, with offices across 28 countries. As the main designer, I helped develop and maintain our visual language across every avenue. Below are a few of my favorite projects.
A sleek and simple leave-behind brochure featuring Luster’s three main products. Printed on heavy, uncoated stock for a distinguished feel.
Minimal enough to be unobtrusive and adaptable at any client’s event, yet vibrant enough to catch the eye. One side teases Luster products, the other provides clear, visual instructions for event attendees.
e-mail marketing / newsletter
Every year, Luster is hired for over 200 events. I worked with the Marketing Director to design and code a responsive quarterly newsletter highlighting our most exciting events. The newsletters have had a consistently high open, as well as click-through, rate.
Flip-discs video ad
Flip-Discs is a mesmerizing kinetic display designed to stop guests in their tracks. We needed an ad that not only showcased the unique technology, but also highlighted the genuine amazement and delight on guests faces. I handled the concept, art direction and sourcing for the video.
I worked extensively with Hashtag Mosaics, Luster’s leading product. Event attendees snap and post photos on Instagram using a branded hashtag. The photos print live and are added to a giant, user-generated mosaic. I managed the creative production of the artwork, as well as the environmental design of the activations. Below are a few samples from the hundreds of Mosaics I worked on.