We're Bringing Pickle Back!
Pretty Pickled is marketed mainly towards young adults, 23 - 35. This consumer loves to party, but is also a foodie who appreciates good whiskey and novelty foods. He or she is a supporter of local, artisan goods. He or she is drawn to the bright, modern colors of Pretty Pickled packaging, as well as the bucolic/retro mason jar and textured illustration. Pretty Pickled branding and packaging is a fun, eye-catching mix of bold/modern and vintage/sophisticated aesthetics.