Bowl of Love is an authentic Vietnamese pho restaurant of my imagination. Although the food is authentic, I wanted the branding of the restaurant to be modern and playful. I tried to avoid an outdated or overdesigned look that some traditional restaurants suffer from.
The vector illustration style was designed to attract a younger, 20-35 set. The combination of muted and warm colors (taken from Vietnamese landscape) gives Bowl of Love an authentic feel.
Please feel free to look at my process book.
Brigade Marketing creates cutting-edge digital campaigns that generate buzz. As a digital designer on the creative team, I created graphics (statics, gifs, videos and everything in between) that garnered thousands of views, likes and shares all over the internet.
I feel that expertise in this particular field is unique; a designer of shareable content must be able to create pieces that are both visually stunning and incredibly easy to digest. Not only that, they must be able to seamlessly connect with a client's (in this case, an entertainment industry client's) existing branding, while creating a fresh, engaging, stand-alone campaign.
The sampling of movies and tv shows featured on this page are Whiplash, Foxcatcher, Shark Tank, Pump, Alien Outpost, The Phoenix Project, The November Man, Million Dollar Arm, The Hundred Foot Journey, Beyond the Reach, Bravetown, Hemlock Grove and What We Do in the Shadows.
Wayfinding for Henderson Hall reimagined.
A small sample of favorite characters I've illustrated/designed, mostly for kids products at Tri-Coastal Design.
Every character, from a napkin doodle to an animation, has a story. I love to design characters that are charismatic, that evoke a certain charming realism, even when totally abstracted. I've always been interested in illustrating characters for comics, video games, animations and kids toys.
Various posters and illustrations.
Logo for Twin Palms Vending Company. Retro-inspired.
Rock the Blocks (RTB) is a music and arts fesitival in Blacksburg, Virginia. This festival is brought to the community by a collaboration of organizations dedicated to promoting live music, art, and other forms of expression.
I became involved in Rock the Blocks during its second year. I joined the small team as Graphic Designer. In the months leading up to the festival, I redesigned the RTB logo, created posters, tablecards and other promotional materials, member badges and the festival guide. The logo is inspired by an iconic part of live music: the stage.
El Alicante is a fictional Mexican beer that comes in Negra (dark), Ambar (amber) and Clara (light). The concept is based on a legendary Mexican snake-creature that is said to walk upright like a Cobra and have a rattle like a rattlesnake. Featuring hand-drawn type and illustration.
When you purchase a bar of Mantle, you recognize that bathing isn’t just about getting clean; it’s a time-honored tradition, a moment of relaxation, a part of your day that you look forward to.
Mantle is all natural, from the soap to the packaging, so you can feel good about your choice.
Mantle’s unique packaging also acts as an excellent soap dish. When in use, place the lid under the box to catch any excess water. Then, empty it out so your Mantle bar stays nice and dry.
The School of Public and International Affairs (SPIA) at Virginia Tech holds an annual conference. This year’s topic of discussion is “Governing Possibilities.”
I was asked to design a web banner, postcard invitations and V.I.P. invitations. The design centers around main themes that will be presented and discussed at the conference, depicted as a series of icons/flowcharts.
Everlast is an iconic brand with a classic, yet edgy and energetic feel. During my time there, I created a series of e-mail blasts promoting upcoming events and flash sales, as well as products from the website. I was involved in the concept, design and user testing.
Part of my role at Everlast was also to create simple, eye-catching advertisements for outlets such as Facebook and Adroll.
In Create, an Honors course that emphasized transdisciplinary research and design, I teamed with a group of two architecture, one business, and one computer science student for a semester-long project.
We wanted to create something that would improve the lives of Blacksburg residents, as well as bridge the gap between social groups that do not usually interact with each other.
I came up with the concept of a physical forum in Blacksburg to bring people together through some kind of artistic expression. We called this physical forum "The Wall," and decided that it would boast four means of expression: chalk, wheat paste flyers, graffiti and an interactive map.
Pictured here is the proposal book I designed. I also designed the Collective Blacksburg logo pictured on the front of the book.
"The Wall" required intense collaboration between team members. I designed a timeline to visually depict our process from start to finish.
Harken back to the days of your youth! This concept was inspired by gingerbread houses, built with good old graham crackers and frosting. The whimsical packaging depicts one of America's most beloved houses, Frank Lloyd Wright's Falling Water-- built with graham crackers, of course.
We're Bringing Pickle Back!
Pretty Pickled is marketed mainly towards young adults, 23 - 35. This consumer loves to party, but is also a foodie who appreciates good whiskey and novelty foods. He or she is a supporter of local, artisan goods. He or she is drawn to the bright, modern colors of Pretty Pickled packaging, as well as the bucolic/retro mason jar and textured illustration. Pretty Pickled branding and packaging is a fun, eye-catching mix of bold/modern and vintage/sophisticated aesthetics.
Branding / Identity