Bowl of Love is an authentic Vietnamese pho restaurant of my imagination. Although the food is authentic, I wanted the branding of the restaurant to be modern and playful. I tried to avoid an outdated or overdesigned look that some traditional restaurants suffer from.
The vector illustration style was designed to attract a younger, 20-35 set. The combination of muted and warm colors (taken from Vietnamese landscape) gives Bowl of Love an authentic feel.
Please feel free to look at my process book.